How to Run a Viral Giveaway to Grow Your Mobile App's User Base

Friday, July 28, 2023

App Launch Blog/App Launch/How to Run a Viral Giveaway to Grow Your Mobile App's User Base

Are you looking to supercharge your mobile app's user base while ensuring high-quality and engaged users? Running a viral giveaway with a free trial retention technique might just be the perfect strategy for your app! I've found that using a giveaway in combination with user growth marketing via ads, yields a 4X improvement in growth versus BAU (business as usual) or evergreen marketing. But you must ensure these convert into quality users.

In this email, I'll guide you through the steps to set up an effective giveaway that not only attracts new users but also converts them into paying subscribers.

Step 1: Define Your Goals and Incentives

Begin by setting clear objectives for your giveaway. Identify your target number of new users, desired conversion rate to paid subscribers, and the timeline for the campaign. To entice participants, offer irresistible prizes that resonate with your app's target audience, like a dream vacation, a piece of technology, an experience, or you can offer inherently free things like premium subscriptions and exclusive app features.

The sweet spot in terms of the prize, balancing cash value and user engagement I've found is $1,000 for those on a tighter budget. $5,000 prize for companies with venture funding. That value can be split between first, second and third prize. It can help to ask brands you're friends with to offer free product toward your prize pot, in exchange for the massive reach you'll offer them.

Step 2: Choose the Right Platform

Select a platform for hosting your viral giveaway that allows easy sharing across social media and other channels. Ensure the platform supports integration with your app's sign-up process and free trial mechanism to make the entry process seamless. My favorite is

Step 3: Create Engaging Content

Craft compelling and visually appealing content to promote your giveaway. Use captivating images, videos, and persuasive copy to communicate the value of your app's premium service and the prizes on offer. Emphasize the limited-time nature of the giveaway to encourage prompt action.

Step 4: Implement the Free Trial Retention Technique

Require all giveaway entrants to sign up for a free trial of your app's premium service. The free trial should automatically roll over to a paid subscription after 30 days. This retention technique is crucial to convert low-quality users into valuable, high-engagement subscribers. Clearly communicate the terms of the trial and the subscription model to participants to avoid any confusion.

Step 5: Leverage Social Sharing and Referrals

Make sharing the giveaway a part of the entry process to increase its viral potential. Offer participants extra entries or rewards for referring friends to join the contest. This approach not only amplifies the reach of your giveaway but also increases the chances of attracting like-minded users who are likely to remain engaged with your app.

Step 6: Monitor and Optimize

Keep a close eye on the performance of your giveaway throughout its duration. Track metrics such as new sign-ups, conversion rates, and referral traffic. Use this data to fine-tune your campaign, adjusting prize offerings, messaging, and targeting if needed.

Step 7: Follow Up with Entrants

After the giveaway ends, engage with your new users through personalized emails or notifications. Provide helpful tips, exclusive content, and incentives to encourage them to stay active and invested in your app beyond the trial period.

Remember, running a viral giveaway with a free trial retention technique is a powerful strategy to attract new users and convert them into long-term, paying subscribers. By implementing these steps and staying attuned to user feedback, you can achieve significant growth for your mobile app while maintaining a valuable user base.

Should you have any questions or need further assistance, don't hesitate to reach out. We're here to help you succeed!

Happy hustlin'!

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Hi, I'm Jonathan

CEO Of Viral App Launch

I've spent the last 10 years of my life launching growth hacker marketing campaigns for tech startups. Before that, I bootstrapped a fitness app, then eventually launched a venture-backed Language learning app.

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