How to Create a Huge Splash for your App on Product Hunt

Friday, September 01, 2023

App Launch Blog/App Launch/How to Create a Huge Splash for your App on Product Hunt

How to Create a Huge Splash for your App on Product Hunt

To maximize your chances of achieving a blowout app launch, follow these steps:

Pre-launch Preparation:

a. Understand Product Hunt: Familiarize yourself with how Product Hunt works. Study successful product launches on the platform to get a sense of what works and what doesn't.

b. Build a Great Product: Ensure your product is well-designed, user-friendly, and provides genuine value to your target audience. Address pain points and solve real problems.

c. Create a Launch Plan: Develop a detailed launch plan that outlines your goals, target audience, messaging, and key milestones.

d. Gather Feedback: Before the launch, get feedback from beta testers, friends, and industry experts to make necessary improvements.

Create Engaging Marketing Materials:

a. Eye-catching Graphics: Design compelling visuals, including a logo, banners, and product screenshots. Make sure they are visually appealing and tell a story.

b. Explainer Video: Create a short video that explains what your product does and why it's valuable. Videos often engage users more effectively than text.

Craft a Captivating Product Hunt Post:

a. Headline: Craft a concise and attention-grabbing headline. Focus on the problem your product solves or the benefit it offers.

b. Description: Write a clear and concise description of your product. Highlight its unique features and advantages.

c. Engaging Story: Share a compelling backstory or journey about how you came up with the idea and built the product. Connect with the emotional aspect of your audience.

d. Use Bullet Points: Summarize key features and benefits using bullet points for easy scanning.

e. Call to Action (CTA): Encourage users to check out your product, sign up, or take a specific action. Make your CTA clear and persuasive.

f. Engage with Comments: Be ready to answer questions, respond to feedback, and engage with the Product Hunt community throughout the day.

Timing is Crucial:

a. Choose the Right Day: Product Hunt has its peak traffic on Tuesday, Wednesday, and Thursday. Consider launching on one of these days for maximum visibility.

b. Launch Time: Launch your product in the morning Pacific Time (PST) when Product Hunt's audience is most active.

Leverage Your Network:

a. Build Hype: Tease your launch to your existing audience on social media, your website, and your email list a few days before the actual launch.

b. Ask for Support: Encourage your friends, colleagues, and supporters to upvote and comment on your Product Hunt post. Their engagement can boost your product's visibility.

Engage with the Community:

a. Participate Actively: Be present on Product Hunt on the day of your launch. Reply to comments, thank users for their support, and provide additional information when requested.

b. Share Insights: Share what you've learned or insights you've gained from building your product. This can spark interesting discussions.

Post-launch Momentum:

a. Leverage Feedback: Act on feedback received during the launch to make improvements and iterate on your product.

b. Continued Promotion: Keep promoting your product on other platforms and channels to maintain momentum.

Measure and Analyze: Use analytics tools to track the performance of your Product Hunt launch. Monitor metrics like upvotes, comments, website traffic, and user sign-ups to evaluate your success.


Remember that success on Product Hunt often depends on how well you engage with the community and the quality of your product. Building a genuine and valuable product is the foundation for a successful launch.

customer1 png

Hi, I'm Jonathan

CEO Of Viral App Launch

I've spent the last 10 years of my life launching growth hacker marketing campaigns for tech startups. Before that, I bootstrapped a fitness app, then eventually launched a venture-backed Language learning app.

1 png

Viral App Launch Course & Coaching

Ready to take action on what you learned in this post?

This program provides you step-by-step videos, all the creative templates, and find-and-replace strategies to ensure you have a successful launch.

Ready to rocketship your app? Get access to the Viral App Launch here: